| dc.contributor.advisor | Lidwina Mutia Sadasri, S.I.P., M.A; Lisa LindawatiS.I.P., M.A; Acniah Damayanti, S.I.P., M.Sc. | |
| dc.contributor.author | LOUISA DIANDRA W | |
| dc.date.accessioned | 2026-08-09T17:39:46Z | |
| dc.date.available | 2026-08-09T17:39:46Z | |
| dc.date.issued | 2024 | |
| dc.identifier.other | 240728 | |
| dc.identifier.uri | http://digilib.fisipol.ugm.ac.id/repo/handle/15717717/102686 | |
| dc.publisher | Ilmu Komunikasi | |
| dc.relation.uri | https://etd.repository.ugm.ac.id/home/detail_pencarian/240728 | |
| dc.subject | Omnichannel Marketing Strategy | |
| dc.subject | Brand Loyalty | |
| dc.subject | Customer Engagement | |
| dc.subject | Sociolla | |
| dc.subject | “Waste Down Beauty Up” Campaign | |
| dc.subject | - | |
| dc.title | The Effect Of Campaign In Omnichannel Marketing Strategy On Brand Loyalty (The Mediating Role Of Customer Engagement On Sociolla’S Waste Down Beauty Up Campaign) | |
| dc.type | Skripsi | |