Pengalaman Konsumen Terhadap Iklan Di Media Sosial: Memetakan Personalized Advertising Engagement Positif Dan Negatif Pada Generasi Z
| dc.contributor.advisor | Prof. Dr. Phil. Hermin Indah Wahyuni, S.IP, M.Si. | |
| dc.contributor.author | Azka Muthia Saffana | |
| dc.date.accessioned | 2026-08-09T18:17:31Z | |
| dc.date.available | 2026-08-09T18:17:31Z | |
| dc.date.issued | 2025 | |
| dc.identifier.other | 259528 | |
| dc.identifier.uri | http://digilib.fisipol.ugm.ac.id/repo/handle/15717717/103035 | |
| dc.publisher | Ilmu Komunikasi | |
| dc.relation.uri | https://etd.repository.ugm.ac.id/home/detail_pencarian/259528 | |
| dc.subject | Personalized Advertising | |
| dc.subject | Konsumen | |
| dc.subject | Generasi Z | |
| dc.subject | Engagement | |
| dc.subject | - | |
| dc.title | Pengalaman Konsumen Terhadap Iklan Di Media Sosial: Memetakan Personalized Advertising Engagement Positif Dan Negatif Pada Generasi Z | |
| dc.type | Skripsi |
