| dc.description.abstract | ABSTRACT This research aims to analyze the stakeholder relationship management in PR BDM with the stakeholders that based on the successful of PT BDM become one and only mining industry in Bahodopi Block. Relation management means a managing proccess of a good relation with the stakeholder that applied through the Public relation-Comdev in PT BDM, to analyze the public relation-comdevs practice in PT BDM, the researcher colaborated the communication model (1) communication way (one waytwo way), (2) balanced communication (two way symmetrical-two way asymetrical) and (3) communication channel (media and interpersonal communication) with the stakeholders ownership attribute (power, legitimacy, urgency). Case study method is used in this qualitative research, and the data collective thecnique in this research is using indepth interview with the Public relation-comdev staff in PT BDM, source triangulation (students, reporter, and the chief of unions), documentation and after that it will analyzed by using pattern pairing technique. Stakeholder attribute mapping earns three prority of stakeholder in PT BDM which are the primary stakeholder priority (local government, the headman of the village near the mine, investor), secondary stakeholder priority (students), and the modest stakeholders priority (non government organization, PT BDMs employes, media). The communication model of public relation-comdev in PT BDM towards the each stakeholders are different, it dominated by two way symmetric-personal influence that apllied when the company face the primary stakeholders priority or the coalition stakeholderss, and the two way asymmetrical-personal influence applied when connecting with the secondary stakeholders priority, or when in a condition that company needs to make a fast respon. (Keywords: Public relation-Comdev in PT BDM practice, relation management, stakeholders atrribute, communication models.) | |
