| dc.description.abstract | ABSTRACT Archival publications are the archival program to disseminatearchival information to the public. The effectiveness of archival publications of UGM Archives is determined by the strategy used. The archival publications strategies conducted by UGM Archives in 2010-2015 were archival education, UGM Archives socialization, archival information dissemination, archival treasure promotion, reputation and image building of UGM Archives. The tactics used are exhibitions of conventional and virtual archives, archival newsletter publishing both printed and online, archival textual sources, documentaries, archival treasure leaflets, audiovisual and printed form of company profile, archival seminars, websites, archival diorama, archival essay contest, publishing and archival book discussion. The strategy was developed based on UGM Archives objectives; UGM Archives resources consist of human resources, funds, information resources, and reputation; as well as internal and external environmental conditions of UGM Archives. Keywords: corporate communication, communication strategy, archival publication | |
