| dc.contributor.author | Wijaya, Yohanes Hendy | |
| dc.contributor.author | Elgeka, Honey Wahyuni Sugiharto | |
| dc.date.accessioned | 2026-05-30T09:54:47Z | |
| dc.date.available | 2026-05-30T09:54:47Z | |
| dc.date.issued | 2024-10-25 00:00:00 | |
| dc.identifier.issn | 2407-7798 | |
| dc.identifier.uri | https://jurnal.ugm.ac.id/gamajop/article/view/84536 | |
| dc.identifier.uri | 10.22146/gamajop.84536 | |
| dc.identifier.uri | http://digilib.fisipol.ugm.ac.id/repo/handle/15717717/84709 | |
| dc.description.abstract | In recent years, cryptocurrency has garnered significant interest from investors. Herding behavior bias frequently influences the rationality of purchasing decisions in novice crypto investors. In addition, greed can affect the decision-making process regarding the nominal of investment. This study aimed to examine the role of herding behavior in novice crypto investors' purchasing decisions and assess the role of greed as a moderator. The study employed an experimental method with a posttest-only control group design. Thirty participants were selected using convenience sampling techniques and divided into two groups (experiment and control groups). Data analysis was conducted using the Mann-Whitney U test for comparison testing and PROCESS Hayes for moderation analysis. The results indicated that herding behavior played a significant role in purchasing decision-making (U = 60; p < 0.05), whereas greed did not serve as a moderator in the relationship between herding behavior and nominal decision-making (b = -0.001; CI = -0.075, 0.072; p > 0.05). Instead of relying on rational decision-making, novice cryptocurrency investors frequently succumb to herding behavior. The ambiguity of information and investors' inability to make informed decisions lead to herding behavior being perceived as the most viable option. | |
| dc.format | application/pdf | |
| dc.language.iso | eng | |
| dc.publisher | Faculty of Psychology, Universitas Gadjah Mada | |
| dc.relation.uri | https://jurnal.ugm.ac.id/gamajop/article/view/84536/pdf | |
| dc.rights | Copyright (c) 2024 Gadjah Mada Journal of Psychology (GamaJoP); http://creativecommons.org/licenses/by-sa/4.0 | |
| dc.subject | Psychology, Economic Psychology, Experiment | |
| dc.subject | decision making; herding behavior; novice crypto investor | |
| dc.title | Herding Behavior and Its Impact on Purchasing Decisions Among Beginner Crypto Investors: An Experimental Analysis | |
| dc.type | Article | |
| dc.identifier.oai | oai:jurnal.ugm.ac.id:article/84536 | |
| dc.journal.info | Gadjah Mada Journal of Psychology (GamaJoP); Vol 10, No 2 (2024); 91-99 | |
