Gendered mobility patterns impact climate objectives and can be influenced by changing norms. A female mobility model, based on women's modal choices and their attitudes toward climate and sustainability, is crucial for a low-carbon transition. Historically derived norms of technical masculinity persist and constrain alternative and sustainable transport planning. Research on local transport planning in Sweden highlights an imbalance in transport planning norms. The promotion of a female mobility model can be a way for the transport sector to reach climate objectives, but there can be no assumption that this will be achieved automatically through gender-equal representation. Low-carbon and sustainable transport planning must include a diversity of norms in addition to diverse representation. A shift that includes critical masculine and ecofeminist norms would entail support for accessibility and inclusion of all groups’ transport needs as the guiding norms for transport planning.