Information dissemination in the media, specifically social media, is one of the critical channels of information related to the COVID-19 outbreak sought by the public. The information presented has been related to accurate and reliable situation reports and false information in various forms, not only text-based but also audio and visual. The chaos of data, coupled with a central response that seemed unprepared, shaped the Indonesian community s percep-tions of the COVID-19 outbreak. This fact related to the massive number of internet users in Indonesia is one aspect of the government s decision, in this case BNPB (Badan Nasional Penanggulangan Bencana; officially National Disaster Management Authority), to engage strong social media influencers. The government collaborated with some influencers to enable public engage-ment through online social media platforms in the context of COVID-19 two of them being @dr.tirta and @rachelvennya. The platforms also gained more visibility after being appointed COVID-19 influencers. They updated information about COVID-19 on their social media accounts with picture posts and Instagram stories, either individually or in collaboration with others. This study aims to analyse the practice of the Indonesian government s agency using micro-celebrity to deploy a risk communication frame and the delivery of the message by a celebrated person. © 2020, Pacific Media Centre, Auckland University of Technology. All rights reserved.