| dc.contributor.author | Yiwu Zeng | |
| dc.contributor.author | Lili Li | |
| dc.contributor.author | Baogang Li | |
| dc.contributor.author | Huanxin Gong | |
| dc.contributor.author | Guojun Zhang | |
| dc.date.accessioned | 2025-12-13T14:09:57Z | |
| dc.date.accessioned | 2026-05-18T04:50:28Z | |
| dc.date.available | 2026-05-18T04:50:28Z | |
| dc.date.issued | 2025-12-13T14:09:57Z | |
| dc.identifier.uri | https://doi.org/10.1177/21582440251347866 | |
| dc.identifier.uri | http://digilib.fisipol.ugm.ac.id/repo/handle/15717717/22015 | |
| dc.description.abstract | Rural e-commerce, dominated by entrepreneurial farmers, is growing rapidly in developing countries, especially in China. However, with the expanding scale of e-commerce farmers, the competition is becoming fierce, and their entrepreneurial performance is facing difficulties in growth. Pioneering practices in China show that big data can promote the sustainable development of e-commerce farmers. This paper attempts to explore how big data products affect e-commerce farmers’ entrepreneurial performance by using the survey data from China, and structural equation modeling. Findings show that big data products significantly improve e-commerce farmers’ entrepreneurial performance. The usefulness and ease of use of and experience with big data products can enhance e-commerce farmers’ entrepreneurial alertness and dynamic capabilities. The findings have important implications for how to promote entrepreneurial growth of e-commerce farmers and big data applications in rural areas. | |
| dc.publisher | SAGE Publishing | |
| dc.subject.lcc | History of scholarship and learning. The humanities; Social Sciences | |
| dc.title | Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China | |
| dc.type | Article | |
| dc.description.doi | 10.1177/21582440251347866 | |
| dc.title.journal | SAGE Open | |
| dc.identifier.oai | oai:doaj.org/journal:6a863797b71d4d65a03abcb7d1348c8d | |
