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dc.contributor.author['Indrayani, Heni', 'Satriya, Candra Yudha', 'Kumalasari, Astini']
dc.date.accessioned2025-09-23T08:34:52Z
dc.date.available2025-09-23T08:34:52Z
dc.date.issued2021-08-22 00:00:00
dc.identifier.issn-
dc.identifier.urihttps://jurnal.ugm.ac.id/kawistara/article/view/65918
dc.identifier.urihttp://digilib.fisipol.ugm.ac.id/repo/handle/15717717/28655
dc.description.abstractRural tourism is often seen as a tourist attraction, where tourists make their visit only to catch a glimpse of the village’s potential. In contrast to this trend, the rural tourism of in Tanon sub village of in the Semarang regency (Central Java) attempts to offer more by developing its local strength as “Desa Menari” (lit. Dancing Village). It offers tour packages that invite tourists to experience a life in the village, interact with local communities, find happiness, and reinterpret life. The objective of this study is to find out how the local community uses indigenous experience as a strategy to develop rural tourism in the area. This study implemented the communication theory of identity (CTI) by applying qualitative method with a case study approach. After observation and in-depth interview were conducted to rural tourism community, this study found that rural tourism community actively introduces tourism based on local wisdom experiences through the conservation of tourism in Dusun Tanon, including the conservations of community arts, traditional games, and farmer. Indigenous experience as a village identity is constructed according to its purpose, i.e. spreading harmony, knitting inspiration, and reaping memory. This village identity includes personal identity, relational identity, and enacted identity that invite tourists to capture the process of self-meaning or journey into oneself as a psychological experience.
dc.formatapplication/pdf
dc.language.isoeng
dc.publisherUniversitas Gadjah Mada
dc.relation.uri['https://jurnal.ugm.ac.id/kawistara/article/view/65918/32087', 'https://jurnal.ugm.ac.id/kawistara/article/downloadSuppFile/65918/16564']
dc.rights['Copyright (c) 2021 Heni Indrayani', 'http://creativecommons.org/licenses/by-sa/4.0']
dc.subject: communication theory of identity (CTI); Desa Menari; indigenous experience; self meaning; rural tourism.
dc.titleIndigenous Experience as a Strategy to Develop Rural Tourism Identity
dc.typeArticle
dc.identifier.oaioai:jurnal.ugm.ac.id:article/65918
dc.journal.info['Jurnal Kawistara; Vol 11, No 2 (2021); 228-238', '2355-5777', '2088-5415']


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