| dc.contributor.author | Ayuningtyas, Dumilah | |
| dc.date.accessioned | 2025-09-23T08:51:45Z | |
| dc.date.available | 2025-09-23T08:51:45Z | |
| dc.date.issued | 2013-12-11 00:00:00 | |
| dc.identifier.issn | - | |
| dc.identifier.uri | https://jurnal.ugm.ac.id/jmpk/article/view/2595 | |
| dc.identifier.uri | http://digilib.fisipol.ugm.ac.id/repo/handle/15717717/29305 | |
| dc.description.abstract | Background: It is crucial for hospitals to concentrate on whatis needed by service users, rather than what is provided atthe hospital. Customers will choose the health care providerthat offers maximum value. Creation and delivery of value tocustomers is an effective marketing strategy for hospitals. Sothat, hospitals need to know the position of its value in theeyes of customers and compared with competitors.Objective: To understand the overview of Customer Value inPoly Oncology Dharmais Cancer Hospital compared with PolyPPKT Y Hospital in 2010.Methods: This study uses quantitative research methods byinterviewing 100 respondents in Poly Oncology DharmaisCancer Hospital and Poly PPKT Y Hospital to obtain primarydata.Results: Results showed that customer value in PolyOncology lower than customer value in PPKT. However, in thevalue map, customer value in Poly Oncology is in quadrantexpensive, which means having the opportunity to gain marketshare greater than PPKT which value is in quadrant discount.Conclusion: Attributes of service at Poli Oncology and PPKTstill needs to be improved by conduct training for nurses aboutcustomer service, increase social activities in society, andgive more attention to health facilities.Keywords: customer value, benefits, costs | |
| dc.format | application/pdf | |
| dc.language.iso | ind | |
| dc.publisher | Jurnal Manajemen Pelayanan Kesehatan | |
| dc.relation.uri | https://jurnal.ugm.ac.id/jmpk/article/view/2595/2326 | |
| dc.rights | nan | |
| dc.subject | nan | |
| dc.title | ANALISIS NILAI PELANGGAN PADA PASIEN POLI ONKOLOGI RS KANKER X DAN PELAYANAN PENYAKIT KANKER TERPADU RSUP Y TAHUN 2010 | |
| dc.type | Article | |
| dc.identifier.oai | oai:jurnal.ugm.ac.id:article/2595 | |
| dc.journal.info | ['Jurnal Manajemen Pelayanan Kesehatan; Vol 14, No 02 (2011)', '1410-6515', '10.22146/jmpk.v14i02'] | |
