| dc.contributor.author | Bing Chen | |
| dc.contributor.author | Ghulam Rasool Madni | |
| dc.date.accessioned | 2023-11-29T05:31:23Z | |
| dc.date.available | 2025-10-02T04:07:22Z | |
| dc.date.issued | 01-00-2023 | |
| dc.identifier.issn | - | |
| dc.identifier.uri | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0292403&type=printable | |
| dc.description.abstract | Social media is emerged as a powerful communication tool over the past ten years. The Z generation's green buying habits and purchase intentions are being reshaped by social media, which is helping to advance the development of a sustainable environment. The consumption of non-organic products has raised carbon emissions, so changing consumption patterns and purchase intentions is necessary for a more sustainable future. Moreover, earlier literature has the absence of a comprehensive behavior change model that explains the mechanism through which social media influences sustainable behaviors This study explores that how social media affects patterns of consumption for Z generation of China while considering the role of environmental concerns, subjective norms, eco-branding and eco-labeling on the basis of theory of planned behavior. A questionnaire is used to get information from the 563 Z generation respondents of China. The data is analyzed using Smart-PLS and empirical outcomes show that social media has a statistically significant influence on shaping and affecting green consumption behavior of China's Z generation because it has the potential to reach a vast audience and spread awareness about environmental issues, leading to increased intention towards a sustainable environment and reduction in carbon emissions. It also provides a platform for individuals to express their opinions and engage in discussions on environmental issues. These developments are promising for the future of environmental sustainability as they indicate a growing interest in preserving the planet among the Z generation of China. It can be recommended as a policy tool that government and other organizations should support the development of informative content on social media platforms, highlighting the importance of environmental sustainability and eco-friendly habits. | |
| dc.format | - | |
| dc.language.iso | EN | |
| dc.publisher | Public Library of Science (PLoS) | |
| dc.relation.uri | ['https://www.journals.elsevier.com/current-research-in-biotechnology', 'https://www.journals.elsevier.com/current-research-in-biotechnology/', 'https://www.elsevier.com/authors/open-access/choice#waivers', 'https://www.elsevier.com/journals/current-research-in-biotechnology/2590-2628/guide-for-authors'] | |
| dc.rights | ['CC BY', 'CC BY-NC-ND', 'CC BY-NC'] | |
| dc.subject | ['biotechnology', 'molecular engineering', 'tissue engineering', 'Biotechnology', 'TP248.13-248.65'] | |
| dc.subject.lcc | Medicine | |
| dc.title | Achievement of sustainable environment through effectiveness of social media in Z generation of China. | |
| dc.type | Article | |
| dc.description.pages | - | |
| dc.description.doi | 10.1371/journal.pone.0292403 | |
| dc.title.journal | PLoS ONE | |
| dc.identifier.e-issn | 1932-6203 | |
| dc.identifier.oai | oai:doaj.org/journal:34bca929eec04217824a16221108664a | |
| dc.journal.info | Volume 18, Issue 11 | |
