| dc.description.abstract | In recent decades, the developments of the Internet such as social media channels are undoubted and increasing considerably, results in emerging opportunities and challenges for Destination Marketing Organizations. The diversity and accessibility of the Internet and technology have basically altered the stages of planning for a trip, the way visitors interact with the information and share their travel stories. It is a matter of fact that the significance of Online Marketing for tourism destination was studied by many researchers. Among those marketing channels and social media platforms, Facebook is regarded as the most efficient tool for advertising and providing information of tourism industry. The number of Facebook users, which has significantly increased in recent years, ranked seventh compared to other countries. Along with the development, many travel organizations initially focus more on the digital marketing encompassing a range of online promotion efforts, for example, advertising, interacting, or raising tourist awareness via social media. Such activities may basically alter the stages of planning for a trip, the way visitors interact with the information and share their travel stories by visitors, hence, form the shape in which destination is promoted. As a result, there is a need to clearly understand Facebook’s role, main functions, and credibility among tourism marketers in order to utilize this site as an effective promotional tool. Taken together, the paper seeks to critically examine the role of Facebook usages in the travel planning process of tourists, giving the public deeper insights about this phenomenal literature. | |
