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dc.contributor.authorBenjamin E. Hilbig
dc.date.accessioned2010-12-13T14:09:57Z
dc.date.accessioned2026-05-20T22:21:13Z
dc.date.available2026-05-20T22:21:13Z
dc.date.issued2010-12-13T14:09:57Z
dc.identifier.urihttp://journal.sjdm.org/10/rh5/rh5.pdf
dc.identifier.urihttp://digilib.fisipol.ugm.ac.id/repo/handle/15717717/55956
dc.description.abstractThe recognition heuristic (RH) --- which predicts non-compensatory reliance on recognition in comparative judgments --- has attracted much research and some disagreement, at times. Most studies have dealt with whether or under which conditions the RH is truly used in paired-comparisons. However, even though the RH is a precise descriptive model, there has been less attention concerning the precision of the methods applied to measure RH-use. In the current work, I provide an overview of different measures of RH-use tailored to the paradigm of natural recognition which has emerged as a preferred way of studying the RH. The measures are compared with respect to different criteria --- with particular emphasis on how well they uncover true use of the RH. To this end, both simulations and a re-analysis of empirical data are presented. The results indicate that the adherence rate --- which has been pervasively applied to measure RH-use --- is a severely biased measure. As an alternative, a recently developed formal measurement model emerges as the recommended candidate for assessment of RH-use.
dc.publisherCambridge University Press
dc.subject.lccSocial Sciences; Psychology
dc.titlePrecise models deserve precise measures
dc.typeArticle
dc.title.journalJudgment and Decision Making
dc.identifier.oaioai:doaj.org/journal:fe2420e24a924f7aae0c42094edbe8fc


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