The COVID-19 pandemic has irreversibly changed the traditional academic approach, revealing unprecedented perspectives on both university management and the new requirements of the economic environment, requirements regarding the new skills required by the economic environment from graduate students. The informational impact generated both by the increase of the volume, speed, variety and variability of the data with the decrease of their veracity and the return to the concepts of parallel and distributed computing to face these changed environmental characteristics, made the economic environment discover, value and to want to preserve knowledge - seen as the reunion of contextualized information, specialized knowledge, values and human resources they have. The challenge for universities is great, immediate and inevitable. The way they will react can no longer be a traditional one and it will be necessary that all this information flow can be doubled by that of the human resource that can use all the new tools so that with the accumulation of new information he can understand them and turn them into actionable perspectives that provide decision-makers with decision support. This paper addresses an evolutionary scenario of organizational management by implementing the principles and process of competitive intelligence in the broader framework of knowledge management