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USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA

dc.contributor.authorNEACŞU NICOLETA ANDREEA
dc.contributor.authorBĂLĂŞESCU SIMONA
dc.contributor.otherTRANSILVANIA UNIVERSITY OF BRASOV
dc.contributor.otherTRANSILVANIA UNIVERSITY OF BRASOV
dc.date.accessioned2025-10-09T05:26:10Z
dc.date.available2025-10-09T05:26:10Z
dc.date.issued01-11-2017
dc.identifier.urihttp://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/03_Neacsu.pdf
dc.identifier.urihttp://digilib.fisipol.ugm.ac.id/repo/handle/15717717/41011
dc.description.abstractIn order to be competitive on the tourism market, hotels adopt different strategies. An intelligent and relatively new strategy that is adopted in the hotel market in Romania is the use of the ECO concept, the goal being to achieve sustainable development and sustainable tourism, involving a series of socio-economic benefits. One of the first accommodation units in Romania to use this strategy is Vega Hotel in Mamaia, a 5* hotel, which was awarded the Eco-Hotel Management System certification by Tuv-Rheinland Romania in the summer of 2009. This paper, through a market research, analyzes the views and attitudes of tourists on the use of the ECO concept in the hospitality industry.
dc.language.isoEN
dc.publisherAcademica Brâncuşi
dc.subject.lccCommercial geography. Economic geography
dc.titleUSING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA
dc.typeArticle
dc.description.keywordsSustainability
dc.description.keywordsaccommodation services
dc.description.keywordseco-marketing
dc.description.keywordsquality
dc.description.keywordshotel industry
dc.description.keywordsecocertification
dc.description.pages27-35
dc.title.journalAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
dc.identifier.e-issn1844-7007
dc.identifier.oaioai:doaj.org/journal:968d219137a549f8b2c6fb5a8dc9b815
dc.journal.infoVolume 1, Issue special issue


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