In order to be competitive on the tourism market, hotels adopt different strategies. An intelligent and relatively new strategy that is adopted in the hotel market in Romania is the use of the ECO concept, the goal being to achieve sustainable development and sustainable tourism, involving a series of socio-economic benefits. One of the first accommodation units in Romania to use this strategy is Vega Hotel in Mamaia, a 5* hotel, which was awarded the Eco-Hotel Management System certification by Tuv-Rheinland Romania in the summer of 2009. This paper, through a market research, analyzes the views and attitudes of tourists on the use of the ECO concept in the hospitality industry.