ABSTRACT CSR report is an information strategy and way to evaluate CSR performance, in which the annual report becomes one of primary media besides website and corporate advertising. Besides as a means to address the issue of transparency, CSR report can be viewed as a marketing strategy. Therefore, content or message aspect determines effectiveness of the objectives will be achieved. The problem that arise is how the content tendency of the CSR report use to deliver information to various parties. Based on this assumption, this study focus on content of CSR report. This study observe contents of the CSR report which is published in the annual report 2013 by 100 major companies in Indonesia according to Fortune magazine.